Pre-launch Market Prep & Education
Professional & Patient Rare Disease Pre-launch Education Program for Plasminogen Deficiency (PLGD) Educating healthcare professionals and patients about a disease state that affects 1 to 2 cases per million worldwide and has symptoms that may be seen by varying specialists. - Targeted both HCPs (Ophthalmologist, Pediatric Ophthalmologist, Hematologist, Urologist, Dental) and patients with relevant content pre-launch to prime the market - Designed a multi-component engagement program that educates patients