Pre-launch Market Prep & Education

Professional & Patient Rare Disease Pre-launch Education Program for Plasminogen Deficiency (PLGD) Educating healthcare professionals and patients about a disease state that affects 1 to 2 cases per million worldwide and has symptoms that may be seen by varying specialists. - Targeted both HCPs (Ophthalmologist, Pediatric Ophthalmologist, Hematologist, Urologist, Dental) and patients with relevant content pre-launch to prime the market - Designed a multi-component engagement program that educates patients

Program logo design options

Custom illustrations: displaying areas of the body where symptoms of PLGD may manifest

Selected visual campaign and branding

Digital presence with educational disease-state information and current data on clinical trials for HCPs

Targeted display advertising design and media planning; Social monitoring and intelligence; Conference planning

Targeted display advertising design and media planning; Social monitoring and intelligence; Conference planning

Patient-focused digital presence with disease state content and resources

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