Designing Impactful Creative and Brand Stories for the Biotech, Pharmaceutical, and Medical Device Industries
By leveraging strategic and medical insights to design impactful creative and brand stories, CRT activates patients & caregivers and the health care professionals who treat them. Creating a brand dialogue drives awareness, educates, and accelerates time to diagnosis and treatment enabling brands to reach their full potential.
Whether a brand is in pre-launch, launch or poised for brand growth, CRT creates work that educates and inspires people to make informed and valuable healthcare decisions.
A Clear Process Leads to Compelling Solutions
CRT begins with a thorough evaluation of the brand problem and supplied discovery in order to make recommendations for additional research, insight gathering, social listening or data necessary to contribute creative and digital insights to the full brand plan or individual projects as needed.
Design & Develop
Working in conjunction with internal strategy, account, and marketing teams, CRT will work to solidify creative and digital direction in order to create compelling creative designed and built to activate your audiences.
Whether assisting in the creation of a full branding package and message platform, the creation a full content marketing plan, UI/UX frameworks, digital campaigns, email campaigns, or a creative brand campaign, CRT can assist in the direction and creation of all brand assets.
Activate your audiences through critical deployment of assets and tactics offering audiences the right messages at the right time and through the right channels. CRT works with any agency to ensure deployment of assets is approved, produced and deployed accurately.
Examples of assets created: advertising, disease education materials, websites, apps, email and direct mail marketing, animation and video assets, and content marketing campaigns.
All creative and digital assets are built with measurement in mind. In order to properly evaluate your brand efforts on an ongoing basis, CRT can work with your team to evaluate and make future recommendations based on metrics and campaign data collected.