Patient Content Marketing Program
Program goals: Understand the daily struggles of patients and caregivers living with hemophilia B–a chronic, rare condition. Address the unmet educational needs in the community. Program solution: Gather insights at a series of multidisciplinary advisory boards to develop a comprehensive content marketing program. Create materials that feature actual patients sharing real life-stories and experiences. Program results: - Program content is ranked as the top-viewed section of the franchise website - Demand for the materials has outpaced production Branding, marketing collateral, promotion, website, podcast series, social media, patient interviews, Ebook series, Printed book series, articles, interviews, advertorials.