Program goals: Position, brand, launch, and promote an IGIV in the US marketplace. Engage with both HCPs and the chronic patient population. Program solution: - Communicate product differentiation for a rare-disease, me-too drug with few product differentiators - Influence HCP targets: infusion nurses, immunologists, and hematologists - Create a patient program that instills brand loyalty and supports the community - Ongoing HCP and patient market research to understand opportunities and barriers - Strategic and creative campaigns and content marketing - Brand engagement through print, digital, CRM, and ongoing educational tactics Program results: - Carved out a 13% market share in the first year of launch in a crowded market Branding, campaign, marketing collateral, market research, advisory boards, promotion, website, patient support program, CRM program, sales tools.
Pharmaceutical specialty pharmaceutical distributor advertising
Physician formulary kit
Patient information booklet
Patient disease education brochure
Patient and professional website design
Patient CRM program: direct mail & landing page
Patient CRM program: Patient tools and resources
Patient CRM program: Patient tools and resources
